{"id":14342,"date":"2026-06-18T15:28:32","date_gmt":"2026-06-18T16:28:32","guid":{"rendered":"https:\/\/lore-et-lumiere.studio\/project\/immersive-brand-worlds\/"},"modified":"2026-07-24T19:44:35","modified_gmt":"2026-07-24T20:44:35","slug":"immersive-brand-worlds","status":"publish","type":"portfolio_item","link":"https:\/\/lore-et-lumiere.studio\/en\/project\/immersive-brand-worlds\/","title":{"rendered":"Immersive Brand Worlds"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-background-color has-text-color has-link-color wp-elements-d8884d48c32c6a90720b58d970d62690 wp-block-paragraph\">When a house&#8217;s universe becomes a territory to explore.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-1024x576.png\" alt=\"\" class=\"wp-image-13729 size-full\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-1024x576.png 1024w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-300x169.png 300w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-768x432.png 768w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-1536x864.png 1536w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-1000x563.png 1000w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-1800x1013.png 1800w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-996x560.png 996w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1-600x338.png 600w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/monde_hermes1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-custom-css has-primary-color has-text-color has-link-color wp-elements-a3fb84a0911a211aa973245b4e86fe50 wp-custom-css-55bf9a9c\"><em>01<\/em><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Discover differently<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"24\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png\" alt=\"\" class=\"wp-image-13212\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png 512w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline-300x14.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-a9b846101121e477084441576593a59f wp-block-paragraph\">Some brands have a universe so rich that it deserves to be told beyond an image, a film, or a site, through an immersive and interactive approach. Lore &amp; Lumi\u00e8re designs experiences that showcase the codes, objects, and imagination of an iconic house in a navigable world, to be explored freely. The goal is not to present: it is to bring to life, to surprise, and to let discovery happen at its own pace, from an angle no one had anticipated.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small)\"\/>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\"><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-custom-css has-primary-color has-text-color has-link-color wp-elements-44b0a6178d96df5987a534ddec101973 wp-custom-css-c09d5626\"><em>02<\/em><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">A shared experience<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"24\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png\" alt=\"\" class=\"wp-image-13212\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png 512w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline-300x14.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-cd5368cff911fc3d85855e2d9c7596ea wp-block-paragraph\">Exploration becomes richer when shared. These worlds are designed to host multiple users simultaneously, who move, cross paths, and discover together. Certain spaces offer immersive quests: narrative paths that invite interaction with the brand&#8217;s universe, revealing its hidden layers and progressing through the understanding of its DNA like moving through a story.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-1024x576.png\" alt=\"\" class=\"wp-image-13798 size-full\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-1024x576.png 1024w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-300x169.png 300w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-768x432.png 768w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-1536x864.png 1536w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-1000x563.png 1000w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-1800x1013.png 1800w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-996x560.png 996w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay-600x338.png 600w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/sharing_gameplay.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-1024x576.jpg\" alt=\"\" class=\"wp-image-13385 size-full\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-1024x576.jpg 1024w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-300x169.jpg 300w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-768x432.jpg 768w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-1536x864.jpg 1536w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-2048x1152.jpg 2048w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-2000x1125.jpg 2000w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-1000x563.jpg 1000w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-1800x1013.jpg 1800w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-996x560.jpg 996w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/wpz-frame-ba1105b9-2085-4c8d-b502-b2d858b5288f-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-custom-css has-primary-color has-text-color has-link-color wp-elements-70abcd6519ac86edf42e0a7ab8c6dec5 wp-custom-css-4c9b719b\"><em>03<\/em><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What Lore &amp; Lumi\u00e8re builds<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"24\" src=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png\" alt=\"\" class=\"wp-image-13212\" srcset=\"https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline.png 512w, https:\/\/lore-et-lumiere.studio\/wp-content\/uploads\/2026\/06\/Underline-300x14.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-90ce3a3e6b5a4ab2abaae3dfb50c5b15 wp-block-paragraph\">Everything begins with the design of a map: the spatial architecture of the world, its zones, its atmospheres, its points of interest, and the way a visitor will naturally move and find their way. Around this map, we develop a Brand Gameplay: a system of interactions and objectives designed specifically from the brand&#8217;s identity, transforming the visit into an active experience without ever betraying its universe. Particular attention is paid to accessibility: these worlds are designed to welcome gamers and non-gamers alike. Third-person navigation, where the visitor moves behind their avatar with a clear view of the space, guarantees immediate, intuitive handling with no learning curve.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--large)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When a house&#8217;s universe becomes a territory to explore. 01 Discover differently Some brands have a universe so rich that it deserves to be told beyond an image, a film, or a site, through an immersive and interactive approach. Lore &amp; Lumi\u00e8re designs experiences that showcase the codes, objects, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14344,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"su_portfolio_item_director":"","su_portfolio_item_year":"","su_portfolio_item_client":"","su_portfolio_item_skills":""},"portfolio":[65],"class_list":["post-14342","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-immersive-worlds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3D Immersive Brand Worlds | Lore &amp; Lumi\u00e8re<\/title>\n<meta name=\"description\" content=\"When a house&#039;s universe becomes a territory to explore: Lore &amp; Lumi\u00e8re creates immersive worlds to tell a brand&#039;s DNA beyond the image.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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