Entering a brand’s universe through play. Without violence, without limits.
01
A positive game, a brand universe
Serenity on Fortnite UEFN is a parkour game: a discipline of pure movement, without combat, without elimination, where the player chains together jumps, runs, and moves through environments designed to surprise and inspire. A moment of active relaxation, in breathtaking landscapes. UEFN, Unreal Editor for Fortnite, is the creation environment provided by Epic Games within the Fortnite ecosystem: a community of over 650 million registered players, with between 1 and 3 million players connected at all times across millions of islands. Serenity was analyzed by Epic Games experts and considered one of the most beautiful maps in the ecosystem.
02
The algorithm as a visibility lever
In the UEFN universe, visibility is a central challenge: the best maps are highlighted by the algorithm and exposed to millions of players. In recent months, good news has emerged for brands: it is now possible to purchase direct promotion within the community, enabling a particularly effective visibility boost. For a brand, this is an opportunity to reach a massive, engaged audience in a positive gaming context, and to multiply the presence of its universe far beyond the map itself, across other platforms and communities.
03
What Lore & Lumière has built
Lore & Lumière designed a universe around serenity in the gaming world, as a direct extension of the Serenity experience developed on Unreal Engine around a fragrance universe. The consistency between the two territories, one on tablet and computer, the other on Fortnite, is at the heart of the project: same visual DNA, same narrative intent, two distinct entry points into the same brand universe. The creation of the parkour framework and the technical refinement of the gameplay in Verse were carried out in partnership with Vysena, a team of French talent specialized in creating games within the Fortnite universe. Verse is the native programming language of UEFN, developed by Epic Games to code game mechanics directly in the Fortnite ecosystem: movement rules, interactions with the environment, progression logic.