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Previsualization – Technical Visualization
As part of the Schweppes – 2025 advertising campaign, we oversaw the previsualization and Visual Art Department at Digital District for the Schweppes 2025 advertising campaign, a work by Ridley Scott Associates.
The previsualization was first designed and calculated using Unreal Engine. Digital District’s teams modeled the planet Mars and its extraterrestrial temples. This set served as a basis for the project’s previsualization, offering the director and artistic direction great freedom of choice. Finally, the technical visualization allowed the technical team to accurately orient themselves within the set space to best prepare for filming.